Best Buy - Back to School 2019

For the 2019 Back to School campaign, we tried something new, shoppable images. These shoppable images appeared on various social platforms, as well as BestBuy.com.

The image below featured over 27 products that you could click through to purchase. So we were tasked with laying out a dorm room that had room for these 27 products while looking like a realistic dorm room.

Social posts were also shoppable, advertising the featured products below, for the user to swipe through and select.

In addition to the shoppable images, photography was also used for various social platforms for regular featured ads.