Best Buy Beta

In early 2021 Best Buy launched a pilot program called Best Buy Beta. For the launch of this program we animated a quick spot to run on our monitors in store. I worked with our animator to concept and direct the animation.

In addition to the animation we produced a few printed pieces. One was a 7 inch by 7 inch take away flyer advertising Beta, and explaining the price and benefits of investing in the program. The other piece is a small sign that was placed on an existing services board in some of our stores.

After a little over six months, and lots of research, Best Buy Beta became Best Buy Totaltech, and is live in all stores.
In 2019 I directed the photography used for Best Buy Beta and Totaltech as part of a Home Employees campaign. You can find that work here.