Best Buy Brand Photography

In 2018, Best Buy rebranded themselves. Part of the rebrand included cleaning up and simplifying our photography, as well as outlining what our photography style really was. I worked as assistant director to help create this new photography style for product photography in both lifestyle and product shots, to be used across the business.

Part of this process was breaking down every photo we took. How do we treat shadows across our product photography. What does the environment for a lifestyle shot look like. When does we use natural vs artificial lighting. How do we create consistency between small and large product shots.