Best Buy - Fitness

Health and Fitness is a growing industry, even in the tech world, and since 2020 home workout equipment has been booming. As such, it’s no surprise to see the growing popularity of brands like NordiTrack, Tempo, and many others. While Best Buy has been selling a handful of fitness related products for a few years, they are now upping their game. We wanted to create a more modern environment to showcase fitness products without it feeling like a line of treadmills or a bunch of massage guns on a shelf.

The partitioned spaces allow brands to have their own little moment, while all still feeling tied together. We gave them space to express their brand alongside their product. In the center we leaned into more of a “fitness at Best Buy” look, which allows us to show off all of the fitness accessories that we carry, even if their brand isn’t showcased in a bigger way.