Best Buy - Spring Gifting 2020

In the Spring, Best Buy puts out gift ideas for Mother’s Days, Father’s Day, and Graduation, as well as a list of the newest top tech.

For the 2020 Spring Gifting campaign our team worked to concept a new clean design that brought wood into Best Buy’s new look. I then co-directed shots for Moms, Dads, Grads and Generic Gifts in a handful of aspects so they could easily be used to execute on many platforms, including social, web and in-store. We directed the stylist, photographer and retoucher to create images that showcased the selected products.

Images were used throughout emails, web banners, social media, and BestBuy.com.