Best Buy - Holiday Gift Center 2019

For Best Buy’s 2019 Holiday season, I worked as Art Director for brand photography. Working to concept photo ideas, working through stylists to create and select the right props, directing the photographer and stylist to get the right shot, and the retoucher to clean photos up and make sure they reach our brand photography standards.

Each photo acts as an entry point to a curated list of gifts for a specific persona; foodies, geeks, educators, grandparents. Shots were not only used for the Gift Center, but also used in emails, social posts, and various other entry points throughout Best Buy's website.