Best Buy - Holiday Portraits 2019

In 2018 Best Buy rebranded themselves. We wanted to focus more on the customer; what they need, what they want, and how can we help them live their best life with tech. Portraits became a big part of our campaign. We photographed our Blue Shirts as well as customers to showcase their individual personalities.

During our Holiday campaign we run a gifting page on BestBuy.com that showcases gift ideas organized by price, interest and recipient. We shoot new portraits every season to represent the different recipient categories as well as be used throughout our larger holiday campaign. For the 2019 Holiday campaign we shot six new portraits for our gift center landing page. I assistant directed these shots, helping with casting, wardrobe, and shooting the images themselves.

Portraits were featured on our gift ideas landing page. They were also used throughout our larger Holiday campaign, appearing in stores, on social media, and in web and email.